1. Making visitors guess what you do
A clever slogan is not a substitute for a clear trade and service statement.
2. Hiding the phone number
If calls matter, make the number or click-to-call action easy to reach.
3. Using one paragraph for every service
Important services deserve enough detail to answer customer questions and search intent.
4. Ignoring mobile layout
A desktop-only mindset leads to tiny text, awkward menus and frustrating forms.
5. Using generic stock imagery everywhere
Stock can help, but it should not replace real evidence of the business and its work.
6. No clear service area
Local customers need to know whether you work in their suburb or region.
7. Slow, oversized media
Huge images and unnecessary scripts can delay the first useful content.
8. Weak page titles and headings
Search engines and visitors both benefit from descriptive page structure.
9. No proof
Claims without projects, testimonials, licences or specific experience are harder to trust.
10. Too many calls to action
Do not make visitors choose between ten different next steps. Prioritise calling or requesting a quote.
11. Long enquiry forms
Only ask for information you actually need to start the conversation.
12. Duplicate location pages
Near-identical suburb pages can make a site look manufactured rather than useful.
13. Outdated business information
Wrong hours, phone numbers or services damage trust immediately.
14. No internal links
Help visitors and crawlers move between related services, examples and guides.
15. Treating launch as the finish line
Use real enquiry and search data to improve weak pages over time.
| Mistake | Better approach |
|---|---|
| Hidden contact details | Persistent, obvious call/quote actions |
| Thin services | Useful service-specific content |
| Generic proof | Real projects and specific evidence |
| Duplicate local pages | Distinct useful local information |
| Heavy media | Compressed, purposeful images |
Common questions
What is the biggest mistake on a tradie homepage?
Failing to make the trade, location and next action obvious near the top.
Should every service have its own page?
Only when the service is important enough to deserve distinct information. Do not create thin pages just to increase page count.
Can an old website still rank?
Yes, but stale information, poor mobile usability and outdated content can reduce usefulness and conversions even if the site still receives traffic.