Where Facebook is strong
Facebook is quick to update, familiar to customers and useful for project photos, recommendations, community groups and direct messages.
Where a website is stronger
A website gives you control over page structure, branding, service information, forms, internal links and search-focused content. It also gives people a stable destination that is not organised by a social feed.
What happens in Google search
A Facebook page can appear for your business name, but it cannot give you the same depth of service-specific pages that your own website can.
Use each channel for the job it does best
Post recent work and updates on Facebook, then link interested customers to a website that explains services, areas, projects and the enquiry process.
Do not build your business on one platform
Any third-party platform can change features, reach or account access rules. An owned domain and website reduce dependence on a single social network.
| Feature | Website | |
|---|---|---|
| You control the structure | Yes | Limited |
| Service-specific pages | Strong | Limited |
| Social updates | Possible | Strong |
| Google search content depth | Strong | Limited |
| Direct messages | Via forms/chat tools | Strong |
| Platform dependence | Low | High |
Common questions
Can I run a tradie business with only Facebook?
Yes, some do. The trade-off is less control over search content, branding and the customer journey.
Should my website link to Facebook?
Yes if the Facebook page is active and represents the business well.
What if I rarely post on social media?
A website can still work as an evergreen business asset. Keep core business information accurate even if social posting is infrequent.